TABLE OF CONTENTS
- Advantages of a Shopify store:
Ease of operation
Fast and Smooth
Inbuilt SEO features
Today, e-commerce platforms are getting more popular with each passing day. Everyone prefers to sit in the comfort of their home, order things online, and get them delivered to their doorstep rather than having to go out and buying from a shop, especially in a pandemic situation like COVID-19. Both shoppers and sellers have become smarter and are seeking different ways in which they can globalize their business and products. Every seller is trying to shift his business on online platforms such as Amazon, Shopify, Etsy as it is easier to promote and expand an online store on a global level. It provides more work flexibility as the seller can operate it from anywhere at any time. It prevents wastage, enhances delivery speed, and helps in improving client service by providing greater flexibility.
Shopify is one such e-commerce platform. It allows sellers to set up an online store and sell their products online. On Shopify, you can set-up a business store where both aesthetics and functionality can go hand-in-hand. It is preferred by most sellers because it’s easy to set-up and use and provides rich features. There are many other features that make a Shopify store a go-to option for businesses. Let us go about them one-by-one.
Advantages of Shopify Stores.
Shopify stores are easy to set up and operate.
A Shopify store offers the software and hosting that is needed for launching the website, therefore there’s no need for sellers to worry about having to handle the complicated technicalities of their online store.
All you have to do is sign up with Shopify and set-up your store. Choose a theme for your store, edit the store settings, and add products. You can either opt to do all this yourself or hire a professional team who can help you choose a proper theme for your store, product descriptions and product listings, and many other small things that add to the big picture and make your store more appealing and professional.
Shopify stores are secure, Reliable, and Visually fascinating.
A big question while one is trying to establish an online business, is the security and reliability of that store. High security is necessary while dealing with the personal and financial information of the customers. Shopify stores offer high security and reliability of a customer’s information.
While setting-up your Shopify store, you will come across numerous templates and color palettes that help you design a visually appealing store. If a store is aesthetically pleasing, it makes a customer want to scroll through its pages, even if it’s only for the sake of taking a look. Don’t worry, you can still optimize your store as per your choice. With the help of designers and developers, one can work and create an attractive and engaging store with a good User Interface (UI).
Faster and Smoother.
Who likes to scroll through a slow-loading website? Shopify is a global platform. It has a smooth and easy-to-operate infrastructure due to which it has an excellent loading speed. Hundreds of products can load in seconds and a customer experiences a smoother and glitch-free shopping experience.
Shopify stores provide Inbuilt SEO features.
The success of an online e-commerce store depends upon its Search Engine Optimization (SEO). SEO is important for a website to rank higher on google and appear in search results. It is important to ensure that a website or store is easily accessible to users searching for your products. Shopify offers inbuilt SEO features along with advanced e-commerce analytics which helps in designing SEO friendly pages. Shopify supports custom title tags and meta tags which are also important SEO parameters. Besides these, it also offers various marketing tools such as custom gift cards and discount coupons which help in promoting and advertising your store and landing clientele.
Mobile Application and its usage.
People are starting to use mobile applications a lot more than websites, therefore it’s necessary for an e-commerce store to have good mobile responsiveness. The themes and templates offered by Shopify are mobile friendly and can be used to design mobile-optimized stores. It is easy for both the sellers and the customers to manage and use Shopify on mobile.
Shopify App Integrations.
Besides the availability of amazing inbuilt templates, Shopify offers unlimited customization abilities through easy app integrations. Thus, a seller could easily add some extra features to enhance the appeal of his Shopify store.
24/7 Available customer service.
Shopify sellers can also avail of the customer support service provided by Shopify to help its clients. They can connect with customer support via email, live chat, or a phone call and get instant help with any difficulty they face.
Easy and Secure Payments.
One of the biggest challenges for an online seller is to establish a payment gateway that is secure and reliable. An online payment gateway should be built such that the customer could pay using different payment methods such as credit or debit cards, net banking, etc. Shopify allows the sellers to easily set-up a payment gateway for transactions. Shop Pay is an accelerated checkout that allows a user to save their important billing information. Shopify supports the stripe payment option, which allows the customers to make online transactions without having to pay any extra fees or tax.
Today, Shopify has become one of the largest platforms of e-commerce because of its amazing features and ease of use. These features are the main reason why most new start-ups opt for Shopify for developing an e-commerce store. Even the businesses that do not have a Shopify store migrate their existing stores to it. To build an engaging and appealing online store, you can contact a development company like Techniek. They will have the right skill set and experience to design and deploy a secure online selling store. You can go through our Shopify store set-up case study and see what we offer.