Carex is a leading company for in-home, self-care, and medical products for more than 35 years. Dedicated to providing high-quality health and wellness products to its clients, the company has set various milestones in health products and has continued to produce a wide range of products including mobility aids, bath safety equipment, pain management devices, and more under 10 different brands.
In 2018, Techniek’s Amazon Creative Team joined hands with Carex to design and develop a user-friendly, customized, and responsive Amazon store site map with multi-level category and customized product pages, product listings, and descriptions to provide the user with a captivating shopping experience.
- Spread Awareness about the products
- Increase Sales & Orders
- Optimized ASINs with Enhanced Brand Content
- Mobile Responsive Shopping Experience
- Increasing Brand Affinity
- Maintaining Brand Consistency
- Integrate Lifestyle images
- Own submit and approval process
Techniek’s creative team worked alongside Carex to carefully filter out the content, images, graphics, and animations to educate the customers about their services and products.
Although Carex was advertising sponsored products on Amazon, the company wasn’t able to achieve customer growth, thus, initially, Techniek observed and recognized the problems that Carex was facing with its sales. Once the “what problems” part was known to us, we worked towards solving them and improving the company’s catalog and providing the missing buy Box ownership.Together, Techniek and Carex were able to move Carex Buy Box ownership of 37% to 95%.
Our Amazon creative team worked with Carex to modify the product description fields and build out custom creative including their brand story and buyer’s guide, improved graphics, and text placement. Through all these, we tried to implement Enhanced Brand Content (EBC) on selected ASINs to act as an extension of Carex’s brand on the marketplace.
It gave Carex an additional space to interact with their customers and provide the necessary product details. This resulted in a boost in sales and an increase in the conversion rate.
With increasing Amazon shoppers ordering across mobile devices, it becomes necessary for brands and companies to build and deploy a mobile shopping application that has smooth operation and easy product discoverability journey that removes any shopping complications and provides a wholesome shopping experience.
Together with our Amazon creative team, Carex succeeded in designing and deploying a customized and responsive amazon storefront with the ideal product listings, product descriptions, and a site map with multi-level category and product pages that are optimized to provide an immersive and interactive shopping experience to the customers. They built a curated collection of Carex’s catalog. They also added the “ADD TO CART” button to allow customers to buy directly from Carex’s Amazon storefront. These modifications helped in gaining trust and loyalty among the already existing customers and more conversions.
Our partnership with Carex to focus on their Amazon marketing strategy and to build the brand store focused not merely on building a reputation but on maintaining it. Under an affordable budget, Techniek helped in converting both branded and non-branded traffic on carex’s website. Carex needed their Amazon store to serve as an extension of their website.Thus, our team worked closely with carex to understand their new brand style guidelines and impose the same creative modifications across all of their Amazon store product pages.
People believe what they see, therefore we featured lifestyle image banners of people using Carex Products in their homes and workplaces and getting satisfactory results. Including such images helped to intrigue customers to buy and use Carex Products.
There are innumerous policies and requirements for building a desired Amazon Storefront. Our Amazon creative team knows those rules and regulations thoroughly and used this knowledge to save Carex the time and effort needed for managing all aspects of the Amazon Store submission process.
Techniek started with their research on specific queries on Carex’s products on amazon, once that was done, we used it to leverage text ads on google and other search engines to render SERP visibility and manipulate the client landings by shifting this traffic onto carex’s Amazon storefront. Our hard work paid off and Carex was able to get their desired brand exposure while taking care of their loyal amazon customers and maintaining their brand image.